Support Red Nose Day

You may have noticed a lot of red noses around lately and it’s not just because it’s getting cold. Friday August 9 is Red Nose Day, the major annual fundraiser for the Red Nose organisation.

Funds raised help Red Nose provide services and programs to the Australian community following the sudden and unexpected death of a baby, infant or child. This includes everything from bereavement support and crisis outreach for families, to education for parents, carers and health professionals to raise awareness of SIDS and how to reduce the risk of SIDS. It also provides crucial funding for research into the causes and prevention of SIDS.

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You might have read about the Sleep My Baby app, which you can download for your smartphone, in one of our other blogs.

But in case you need a quick refresher, here’s a quick summary of the Red Nose safe sleeping recommendations:

  • Sleep baby on their back, not their tummy or side, from birth;

  • Sleep baby with their head and face uncovered;

  • Keep your baby’s environment smoke free before and after birth;

  • Ensure baby has a safe sleeping environment at all times;

  • For the first six to 12 months, sleep baby in their own safe space in yours or another adult care-giver’s room; and

  • If possible, breastfeed your baby.

Since the first Red Nose Day was held in 1988, the incidence of SIDS has decreased by 80 per cent. To help raise important funds on Red Nose Day you can help sell Red Nose Day products, fundraise online via the Red Nose Everyday web page, or simply buy a red nose. It all helps.